A privately owned enterprise involved in general trading and based in Dubai, the world's trading hub. The company's primary focus encompasses Fast Moving Consumer Goods, Food Products, Consumer Electronics & Household Appliances, and Building Materials, boasting a diverse array of brands and products within these categories. Our mission is dedicated to enhancing the quality of life for our people, customers, and society at large. Guided by our vision, we aim to be a trailblazing multinational, incorporating international best practices while upholding our core values.